Secrets Of Conducting Winning Presentation using 5C

“How do I conduct an impactful and convincing business presentation?”   Very often, we have a great concept/product to share but if we couldn’t present it convincingly, we lose the deal.

Have you attended presentations that are boring and off-track?  I have, and I am sure you have too!  On the other hand, some presenters make their presentations so fascinating and engaging that you want to listen more.   So what is their secret?

Their secret is to practise 5C in their presentation!

1.         Clarity In Your Theme

          Before sharing your products/services/proposal, you need to ask yourself a very important question: “What is the message that you want to convey to your audience?”   You must be able to summarize the whole presentation in one sentence and in less than 10 words!

         The theme of your presentation must focus on benefits to your audience, not you.  For example, the theme of this article is “Secrets Of Conducting Winning Presentations Using 5C”.  I am going to share with you a secret, and this secret will enable you to Win over your customer!

2.          Content Preparation

After you have put across a statement, how do you convince people to believe in you?

To borrow a quote from Albert Einstein: "Genius is 1% talent and 99% percent hard work.".  You will need to do research to support your claims.  Use search engines, go to libraries, visit industry associations and chamber of commerce to gather information.   Quote well known and independent statistics and reports to support your claim.

3.          Confidence In Yourself

Congratulations!  You are half way to success!  The next step is to build up your self confidence!   

Self confidence is vital in presentation. Your confidence and enthusiasm must radiates out of you and influence your audience.   You are a magnet!  You attract your audience to you and to your solution.

Some of us are a bit nervous when we are asked to present.  To overcome this problem, we need to understand the root cause:  what are we afraid of?  Maybe the audience will ask me difficult questions, maybe I can’t present well, maybe …

To build self confidence, we need to resolve all our worries.  We need to answer all the questions that we worry about.  Prepare answers for possible questions that may surface.  Practise and video tape your presentation so that you can watch and improve.

4.          Connect With Your Audience

The vital part of presentation is connecting with your audience.  During your presentation, you need to involve your audience: ask them questions, get their feedback and views.  Remember: don’t just talk to your audience, but make it a two way communication!

Continuously build rapport with your audience, use your voice power to connect with them.  In fact, the more sensitive you are in feeling the vibes, the better you will be in the presentation.  

5.          Commitment And Conclusion

The last and most critical part of presentation is the ending portion.  End your presentation by painting the picture of success for your audience.  Make it enticing and mesmerizing to create an impulse for your audience to make the commitment.

This will be the apex of your presentation, so conclude brilliantly and ask for your audience commitment when they are emotionally charged up!

Well done! I have shared with you the secret and I am sure you are on your journey to success! I believe that all of us are born as diamond; our brilliance will share with a bit more practice and perseverance.  Good luck and wishing you all the best!